Facebook is on the go to kick in its slate of programming in the premium television, aimed to be premiered in mid-June.
The tech giant’s debut in the television will comprise 24 shows, intensely targeting the teen-centric content.
There will be both long duration shows on the pattern of ‘House of Cards’ and also 5-10 minutes shows that will be added to Facebook app’s video tab daily, Business Insider reported on Friday.
“The goal is going to be creating some anchor content initially that helps people learn that going to the video tab — that that’s a great destination where they can explore and come to Facebook with the intent to watch the videos that they want,” Mark Zuckerberg, CEO Facebook, said.
The company has tapped A-list celebrities to star in some of the shows, and it is rumoured that one big (anonymous) star has already agreed to the deal.
One show Facebook has greenlit is a virtual-reality dating show from Conde Nast Entertainment in which people go on first dates in VR before they meet in real life.
After embarking upon the Television sphere, Facebook is planning to plunge into Hollywood as the company is currently looking for film producers who can “develop script, produce and edit sharable motion picture content,” posted to LinkedIn last week.
Facebook’s video ad strategy has also thrown down the gauntlet to YouTube, in which it will fund a slate of original shows starring big names like Ellen DeGeneres, Kevin Hart, and Katy Perry. The new shows will be supported by ads and available for anyone to watch, instead of living in YouTube’s $10-a-month subscription service.